GOLF.com Selects ParOne’s Advanced Video Player Technology
(New York, NY) – GOLF.com has selected ParOne’s advanced video player to transform the leading golf website’s publishing to be even more reliable, immersive and feature-laden than ever.
Replacing GOLF.com’s current video player provider, ParOne technology includes fast load times, “buy now” product icons inside videos, rich data and analytics, captions and consistent metadata. Integration and administration of the ParOne video player was easy on GOLF.com resources.
“GOLF.com videos represent one of our site’s most effective engagement elements,” says Rob DeChiaro, Chief Operating Officer of GOLF.com that is owned by 8AM Golf. “With the ParOne enterprise player, we are now monetizing content and directly selling products within videos.”
“Harnessing the power of video has never been more important,” says JR Charles, CEO of ParOne. “That’s why we commit significant resources to develop technology that replaces prior era platforms, is automated to the utmost degree and produces critical and extensive data to benefit precise decision-making.”
The GOLF.com partnership adds to ParOne’s rapid ascension in the golf industry. Launched in early 2021, the company syndicates golf videos to top golf apps and websites and their 40 million-plus unique monthly active viewers across 20 countries. Additionally, ParOne streams live broadcasts of professional tournaments on three continents to enthusiastic golf audiences, providing language translation unique to several viewing countries.
In mid-2022 ParOne began offering, with great success, its video player and technology development services to golf publishers, Tours and brands.
About ParOne
Headquartered in New York City with offices in Knoxville, TN, ParOne. is a transformational digital media and technology company serving the golf industry. It syndicates golf videos and live streams professional tournament broadcasts to top golf websites and apps totaling more than 40 million active monthly viewers across 20 countries. ParOne also developed an advanced video player that benefits golf media publishers seeking better load times, rich data analytics, video commerce functions and mitigation of resource allocation. A first mover among the sports, digital, media and technology investor community, ParOne plans to leverage its emerging technology and business model in other verticals within the greater sports ecosystem.
More information: www.parone.com, info@parone.com
About 8AM Golf
8AM Golf is established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses – all of which are dedicated to helping golfers at every level enjoy the game more. Current 8AM companies include GOLF Magazine and GOLF.com, the No. 1 media brands in golf; Nicklaus Companies; legendary club maker Miura Golf; True Spec Golf, a brand-agnostic club-fitting company; GolfLogix, the most-downloaded GPS app in golf; Club Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey that provides golfers with the ability to buy custom clubs online; Chirp, a free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds and shots; and 3’s, which seeks to reimagine the golf experience, combining a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area.
For more information, visit www.8amgolf.com.
###
CONTACT:
Marty Brown for ParOne
marty.brown@parone.com
901.734.1567
or
Jim Rocco for GOLF magazine
212.681.8100
More News
ParOne, Inc
- July 22, 2026
ParOne Announces Public Launch of AVA Golf
The milestone marks the beginning of AVA Golf's public rollout following months of product development, early adopter testing and continued expansion of its instructional content library. The platform is now onboarding golfers from its waitlist while continuing to expand the connected ecosystem that powers its personalized improvement experience.
AVA Golf
- July 22, 2026
AVA Golf Launches First Platform to Transform Golf Data into Personalized Improvement
AVA Golf™, the first platform designed to transform golf performance data into a personalized improvement plan, officially launched today with the debut of its new website and the onboarding of eligible Arccos and Garmin users from its growing waitlist.
- June 18, 2026
AVA Golf on The ModGolf Podcast: Why More Golf Data Doesn't Always Lead to Lower Scores
If you track your rounds, practice with a launch monitor, use a GPS watch, or spend time on a golf simulator, you've probably experienced the same frustration: You have more information than ever before, but you're still not entirely sure what to work on next. That challenge was the focus of a recent conversation on The ModGolf Podcast, where AVA Golf Founder & CEO JR Charles and Director of Engineering Aron Schüler joined guest host Rich Katz to discuss why today's golf technology ecosystem often creates more information than action and how AVA Golf is approaching the problem differently.