ParOne has expanded its engineering team behind AVA Golf, the soon-to-be-released intelligence platform that transforms how golfers analyze and improve game performance through data and video.

The first of its kind in golf, AVA Golf gives golfers a complete picture of their performances by aggregating data from simulators, launch monitors and on-course play, and translating it into personalized video coaching prescriptions that evolve as their games improve.

To accelerate bringing AVA Golf to market, Aron Schüler has been promoted to Director of Engineering with Harsha Koritala and Tushar Wani joining as highly credentialed machine learning and computer science engineers.  All are based in Dallas and graduates of University of Texas-Dallas, the fifth-ranked artificial intelligence program in the U.S.

Schüler was recruited by ParOne last year as a full-stack developer central to AVA Golf’s technical foundation.  In an expanded role, he will continue contributing directly to the product build and manage a 3-person engineering team.  Prior to ParOne, Schüler developed his own shot-tracking products, building deep expertise across golf technology and performance data.

“Aron understands this problem-solution equation both as an engineer and a golfer,” said JR Charles, Founder and CEO of ParOne.  “Equally important is the team forming around him that’s adept at deep engineering across infrastructure, analytics and machine learning.”

“The AVA Golf team is focused on solving a challenge at the heart of modern golf:  players have unprecedented access to data yet making sense of it to improve is a consistent source of frustration,” said Schüler.  “AVA Golf’s purpose, practicality, ease of use and outcome orientation fill an intelligence gap in the market.”

Koritala and Wani bring specialized expertise in data infrastructure and pattern recognition, strengthening the platform layer responsible for translating player data into personalized coaching.

About ParOne

Founded in 2020, ParOne develops technology platforms and infrastructure which enhance performance and efficiency across the golf ecosystem.  Its divisions include:

  • AVA Golf – Engineered for golfers who demand more to play better, this precision performance intelligence platform unifies their data and delivers expert coaching videos calibrated to their exact performance profiles to sharpen their games.

  • GolfCentral.tv – A global golf OTT platform for golf leagues, tours and federations, turning archives and live video into revenue and audience growth.

  • ParOne Holdings – An investment vehicle into early-stage golf technology companies with the vision, technology and team to define the next era of the sport.

  • ParOne Dev – A U.S.-based custom software development agency engineering the next generation of golf technology led by full-time talent formerly with Capital One, JP Morgan and other Fortune 500 companies.

  • ParOne App - Enterprise-grade video infrastructure powering the world's leading golf brands that includes a robust suite of streaming, player and analytics technology built for the scale and demands of professional golf and golf media.

More information: ParOne | info@parone.com