ParOne Launches New Media Technology That Syndicates Video to Golf Apps, Websites Globally
(New York, NY) – ParOne has launched the first-ever automated technology that syndicates video to the most popular golf apps and websites engaging golfers worldwide through a single channel.
The company’s pioneering, self-serve portal simplifies the media buying process whereby marketers select when their video content runs, who sees it and the golf apps and websites on which it appears. As a one-stop distribution shop, ParOne augments media plans at scale.
Through ParOne’s global distribution network, brands and media outlets now have access to the connected devices of millions of golf consumers they wouldn’t have reached otherwise. In a short period of time, ParOne is poised to become the world’s largest connected golf media network.
Marketers of golf equipment, apparel, travel and resorts – as well as non-endemic brands – are already lined up to showcase their videos under Par One’s pay-for-performance model featuring a set cost per view. Leading golf news sources, for the first time ever, have the ability to push entertaining, informative and instructional video through ParOne to golf apps and websites.
The timing of ParOne’s launch is opportune as golf reached unprecedented heights in 2020 with significant momentum in 2021. Rounds were up 25% from June to December, new and returning golfers rose by 27% and sales of golf products sharply increased.
“With golf participation and consumerism red hot, marketers are wisely intensifying their spends,” says JR Charles, CEO of ParOne. “ParOne is easy as 1-2-3 to administer and provides them a low-risk, no-waste, high return way for their videos to massively captivate their target markets.
“The thesis of our business is that golfers ostensibly live in their golf apps and websites. and no one other than ParOne has built a network that unites them all.”
ParOne’s focus on video distribution aligns with nearly 90% greater engagement than static content. Video content typically enjoys double brand retention and 20% to 30% more conversions.
Headquartered in New York City with offices in Knoxville, TN, ParOne, Inc. is a technology and media company that distributes original and branded content, engaging international golf audiences. It is comprised of leading software developers, media executives and golf industry experts. ParOne’s efficient self-serve portal automates the media buying process for established, emerging and new brands to showcase their videos on leading websites and apps to millions of active unique golf consumers. Content from leading news sources is pushed through ParOne to more complete user experiences.