ParOne Names Sheryn Richards to Lead Marketing at AVA Golf, an AI Game Improvement Intelligence Company

ParOne has appointed Sheryn Richards as Director of Marketing at its AVA Golf subsidiary, developer of an AI-powered golf performance platform designed to transform how golfers analyze and improve game through video and data.

Richards will lead AVA Golf’s brand strategy, go-to-market execution, demand generation, and communications leading to its upcoming launch. The intelligence platform ingests golf simulator and app data, diagnoses faults and serves a personalized video playlist to accelerate a golfer's ability to develop their skills.

“We are building AVA Golf to become a category-defining system with tremendous accuracy that intuitively transforms golfers into better players,” said JR Charles, Founder and CEO of ParOne. “That requires more than marketing – it requires precision, credibility and scalable systems, and Sheryn brings all three disciplines.”

“What excites me about AVA Golf is the opportunity to bring clarity to how golfers improve. Data often lives in separate systems, whether on the range, in simulators, or on the course,” said Richards.  “We connect those insights into one cohesive view, giving players a more complete understanding of their games.”

Richards brings nearly a decade of high-level digital marketing, lead sourcing and analytics expertise across golf and sports technology.  She most recently served as Digital Marketing Manager at GOLFZON America, where she led digital strategy for multiple brands, overseeing SEO growth, marketing automation and go-to-market initiatives. 

Prior to GOLFZON, Richards held marketing leadership roles at Troon, managing and optimizing more than 120 websites, e-commerce platforms and mobile applications for golf courses and hospitality brands nationwide.  Her experience also includes agency and consulting work focused on SEO, website optimization and analytics.

With a degree in New Media Arts from George Mason University, Richards began her career in creative and digital design, a foundation that continues to inform her practical, user-first approach to marketing.

About ParOne

Founded in 2020, ParOne is a widely respected golf technology company developing platforms and tools that enhance performance and efficiency for golfers and golf businesses of all sizes. Its divisions include:

  • ParOne – Subsidiaries are AVA Golf, an AI-powered game improvement platform that gives golfers holistic views of their games and delivers personalized video instruction to accelerate improvement; and GolfCentral.tv, a global golf OTT platform for leagues, tours and federations that turns archives and live video into revenue and audience growth.

  • ParOne Holdings – Invests in golf technology companies to grow and strengthen the ecosystem and deliver trusted, scalable solutions.

  • ParOne.dev – Delivers custom engineering services to help golf companies bring digital products to market. The team includes leading developers formerly with Alphabet/Google, JP Morgan and other Fortune 500 companies.

More information:  ParOne | info@parone.com