ParOne Names Sheryn Richards to Lead Marketing at AVA Golf

ParOne has appointed Sheryn Richards as Director of Marketing at its AVA Golf subsidiary, developer of a golf performance platform designed to transform how golfers analyze and improve game through video and data.

Richards will lead AVA Golf’s brand strategy, go-to-market execution, demand generation, and communications leading to its upcoming launch. The intelligence platform ingests golf simulator and app data, diagnoses faults and serves a personalized video playlist to accelerate a golfer's ability to develop their skills.

“We are building AVA Golf to become a category-defining system with tremendous accuracy that intuitively transforms golfers into better players,” said JR Charles, Founder and CEO of ParOne. “That requires more than marketing – it requires precision, credibility and scalable systems, and Sheryn brings all three disciplines.”

“What excites me about AVA Golf is the opportunity to bring clarity to how golfers improve. Data often lives in separate systems, whether on the range, in simulators, or on the course,” said Richards.  “We connect those insights into one cohesive view, giving players a more complete understanding of their games.”

Richards brings nearly a decade of high-level digital marketing, lead sourcing and analytics expertise across golf and sports technology.  She most recently served as Digital Marketing Manager at GOLFZON America, where she led digital strategy for multiple brands, overseeing SEO growth, marketing automation and go-to-market initiatives. 

Prior to GOLFZON, Richards held marketing leadership roles at Troon, managing and optimizing more than 120 websites, e-commerce platforms and mobile applications for golf courses and hospitality brands nationwide.  Her experience also includes agency and consulting work focused on SEO, website optimization and analytics.

With a degree in New Media Arts from George Mason University, Richards began her career in creative and digital design, a foundation that continues to inform her practical, user-first approach to marketing.

About ParOne

Founded in 2020, ParOne develops technology platforms and infrastructure which enhance performance and efficiency across the golf ecosystem.  Its divisions include:

• AVA Golf – Engineered for golfers who demand more to play better, this precision performance intelligence platform unifies their data and delivers expert coaching videos calibrated to their exact performance profiles to sharpen their games.

• GolfCentral.tv – A global golf OTT platform for golf leagues, tours and federations, turning archives and live video into revenue and audience growth.

• ParOne Holdings – An investment vehicle into early-stage golf technology companies with the vision, technology and team to define the next era of the sport.

• ParOne Dev – A U.S.-based custom software development agency engineering the next generation of golf technology led by full-time talent formerly with Capital One, JP Morgan and other Fortune 500 companies.

• ParOne App - Enterprise-grade video infrastructure powering the world's leading golf brands that includes a robust suite of streaming, player and analytics technology built for the scale and demands of professional golf and golf media.

More information: ParOne | info@parone.com