ParOne Unveils Breakthrough AVA Golf for Golf Instruction
Product Update (July 2026): Since this announcement was originally published in January 2024, AVA has evolved into AVA Golf, a golf performance intelligence platform. Today, AVA Golf brings together on-course rounds, practice sessions, launch monitor and simulator data, and personalized instruction to help golfers understand what to work on next. For current product information, visit avagolf.com.
(New York, NY) – Golf technology company ParOne has launched its proprietary AVA Golf product that synthesizes golfers’ video-captured swing data and provides instantaneous content to fix their flaws.
AVA is designed to easily integrate with golf simulators, launch monitors, shot tracking apps, and rangefinders to offer golfers and lesson-takers customizable, dynamic, end-to-end video instruction playlists using machine learning.
To bridge the diagnosis-solution gap, ParOne analyzed more than 1.5 billion metrics of swing and video data to create the patent-pending AVA Golf. Statistical reasoning generates recommendations of videos suited to improve individual golfers’ unique swings with before-and-after performance measurements sans margin of error.
“No longer are golfers on their own or reliant on YouTube videos to figure out how to address identified swing problems,” says JR Charles, CEO of ParOne. “AVA was created to connect performance insights with relevant instruction, making it easier for golfers to understand what to work on next.”
Golf instructors who sneak previewed AVA Golf are also smitten by its capabilities to augment their human interactions with students toward greater loyalties.
AVA Golf builds upon ParOne’s deep expertise in golf video technology, representing the company’s sixth major innovation since its founding. Since then, the technology has continued to evolve into today’s AVA Golf platform, helping golfers connect their performance data with personalized guidance for improvement.
About ParOne
Founded in 2020, ParOne develops technology platforms and infrastructure that enhance performance and efficiency across the golf ecosystem. Its divisions include:
- AVA Golf – Engineered for golfers who demand more to play better, this precision performance intelligence platform unifies their data and delivers expert coaching videos calibrated to their exact performance profiles to sharpen their games.
- GolfCentral.TV – A global golf OTT platform for golf leagues, tours, and federations, turning archives and live video into revenue and audience growth.
- ParOne Holdings – An investment vehicle into early-stage golf technology companies with the vision, technology, and team to define the next era of the sport.
- ParOne Dev – A U.S.-based custom software development agency engineering the next generation of golf technology led by full-time talent formerly with Capital One, JPMorgan, and other Fortune 500 companies.
- ParOne App – Enterprise-grade video infrastructure powering the world’s leading golf brands that includes a robust suite of streaming, player, and analytics technology built for the scale and demands of professional golf and golf media.
More information: ParOne | info@parone.com
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If you track your rounds, practice with a launch monitor, use a GPS watch, or spend time on a golf simulator, you've probably experienced the same frustration: You have more information than ever before, but you're still not entirely sure what to work on next. That challenge was the focus of a recent conversation on The ModGolf Podcast, where AVA Golf Founder & CEO JR Charles and Director of Engineering Aron Schüler joined guest host Rich Katz to discuss why today's golf technology ecosystem often creates more information than action and how AVA Golf is approaching the problem differently.