Unlocking Deeper Video Insights: A Closer Look at ParOne's TPUT System

ParOne hashes the value stored instead of encrypting the data before sending it back to ParOne for analytics and data tracking. ParOne uses this hash to group analytics for a user. Hashing this data means ParOne does not store any user information.

GDPR Compliance

Data privacy and security are paramount concerns. ParOne offers a robust and GDPR-compliant solution for hashing emails for analytics tracking, ensuring the protection of sensitive user information while adhering to stringent data protection regulations. ParOne safeguards email addresses while remaining compliant with the General Data Protection Regulation (GDPR).

ParOne’s approach goes a step further in compliance with GDPR by not storing personally identifiable information (PII) in its databases. Instead, only email address hashes are retained. This data minimization strategy aligns seamlessly with GDPR’s principles, which emphasize the reduction of unnecessary data processing and storage. As a result, the risk of data breaches and privacy violations is significantly reduced, as the actual email addresses remain untraceable, even within ParOne's own systems.

ParOne utilizes industry-best practices and state-of-the-art cryptographic algorithms to transform email addresses into irreversible hashes. This method ensures that the original email addresses cannot be reverse-engineered from the generated hash, guaranteeing a high level of data security. The hashing process does not involve the storage of actual email addresses, effectively minimizing the risk of data breaches and privacy violations. Furthermore, ParOne’s implementation adheres to GDPR’s strict guidelines by ensuring data minimization, consent-based processing, and robust security measures, all of which are fundamental principles of the regulation.

Why we chose to Hash instead of Encryption

Encryption algorithms take input and a secret key to generate random output called a ciphertext. This operation is reversible. Anyone who knows or obtains the secret key can decrypt the ciphertext and read the original input.

Hashing functions are not reversible. Hashing performs a one-way transformation on an email or UUID, turning the email into another string, called the hashed email. “One-way” means that it is practically impossible to go the other way – to turn the hashed email back into the original email. In authentication systems, when users send ParOne the email, the application code passes that email through a hashing function and stores the result in the database.

Hashing is a cryptographic process that can be used to validate the authenticity and integrity of various types of input. It is widely used in authentication systems to avoid storing plaintext emails in databases but is also used to validate files, documents, and other types of data. Hashing is almost always preferable to encryption when storing emails inside databases because in the event of a compromise attackers will not get access to the plaintext emails.