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    <title>ParOne Newsroom</title>
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    <description>Official press releases and product news from ParOne, Inc. — a New York–based golf technology company and the maker of AVA Golf.</description>
    <language>en-us</language>
    <lastBuildDate>Wed, 22 Jul 2026 15:00:00 GMT</lastBuildDate>
    <item>
      <title>ParOne Announces Public Launch of AVA Golf</title>
      <link>https://press.parone.com/news/parone-announces-public-launch-of-ava-golf</link>
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      <pubDate>Wed, 22 Jul 2026 15:00:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[The milestone marks the beginning of AVA Golf's public rollout following months of product development, early adopter testing and continued expansion of its instructional content library. The platform is now onboarding golfers from its waitlist while continuing to expand the connected ecosystem that powers its personalized improvement experience.]]></description>
    </item>
    <item>
      <title>AVA Golf Launches First Platform to Transform Golf Data into Personalized Improvement</title>
      <link>https://press.parone.com/news/ava-golf-launches-golf-performance-intelligence-platform</link>
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      <pubDate>Wed, 22 Jul 2026 15:00:00 GMT</pubDate>
      <dc:creator><![CDATA[AVA Golf]]></dc:creator>
      <category>AVA Golf</category>
      <description><![CDATA[AVA Golf™, the first platform designed to transform golf performance data into a personalized improvement plan, officially launched today with the debut of its new website and the onboarding of eligible Arccos and Garmin users from its growing waitlist.]]></description>
    </item>
    <item>
      <title>AVA Golf on The ModGolf Podcast: Why More Golf Data Doesn&apos;t Always Lead to Lower Scores</title>
      <link>https://press.parone.com/news/turning-golf-data-into-direction</link>
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      <pubDate>Thu, 18 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator><![CDATA[AVA Golf]]></dc:creator>
      <category>AVA Golf</category>
      <description><![CDATA[If you track your rounds, practice with a launch monitor, use a GPS watch, or spend time on a golf simulator, you've probably experienced the same frustration: You have more information than ever before, but you're still not entirely sure what to work on next.

That challenge was the focus of a recent conversation on The ModGolf Podcast, where AVA Golf Founder & CEO JR Charles and Director of Engineering Aron Schüler joined guest host Rich Katz to discuss why today's golf technology ecosystem often creates more information than action and how AVA Golf is approaching the problem differently.]]></description>
    </item>
    <item>
      <title>AVA Golf Now Welcoming Early Adopters - A Smarter, More Personalized Path to Improvement</title>
      <link>https://press.parone.com/news/ava-golf-opens-early-adopter-access</link>
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      <pubDate>Tue, 09 Jun 2026 14:00:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[AVA Golf™ has officially opened early adopter access, marking a significant milestone for serious golfers who have long needed a smarter path to improvement.

AVA Golf connects the tools golfers already use — launch monitors, simulators, and on-course tracking apps — and translates their combined data into a personalized video instruction playlist. Rather than presenting raw numbers, the platform identifies the specific patterns holding each golfer back and prescribes short-form video lessons from a roster of elite instructors, including Golf Digest "50 Best Teachers in America" and GOLF Magazine "Top 100 Teachers in America" honorees.]]></description>
    </item>
    <item>
      <title>AVA Golf, Innovative Instruction Platform, Now Welcoming Early Adopters</title>
      <link>https://press.parone.com/news/personalized-golf-improvement-early-access</link>
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      <pubDate>Mon, 08 Jun 2026 15:00:00 GMT</pubDate>
      <dc:creator><![CDATA[AVA Golf]]></dc:creator>
      <category>AVA Golf</category>
      <description><![CDATA[Following considerable market build-up and anticipation, the AVA Golf™ platform is now onboarding early adopters, helping golfers better understand what’s impacting their games by translating data insights into personalized instruction video playlists for meaningful improvement.]]></description>
    </item>
    <item>
      <title>ParOne’s AVA Golf Offers First Look at the Instructors Behind Growing Network of Top 100 Teaching Professionals</title>
      <link>https://press.parone.com/news/parone-ava-golf-offers-first-look-at-the-instructors</link>
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      <pubDate>Tue, 14 Apr 2026 04:25:26 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[ParOne has partnered with top 100 golf teaching professionals to contribute to the company’s soon-to-be-released AVA Golf intelligence platform that transforms how golfers analyze and improve their games through data and personalized videos.]]></description>
    </item>
    <item>
      <title>Why Golfers Who Track Everything Still Don&apos;t Improve</title>
      <link>https://press.parone.com/news/why-golfers-arent-improving</link>
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      <pubDate>Wed, 01 Apr 2026 19:17:58 GMT</pubDate>
      <dc:creator><![CDATA[AVA Golf]]></dc:creator>
      <category>AVA Golf</category>
      <description><![CDATA[You’re playing regularly, tracking your stats, and putting in the work. So why isn’t your handicap improving? Most golfers don't lack effort — they lack direction.]]></description>
    </item>
    <item>
      <title>ParOne Expands AVA Golf Engineering Team Ahead of Platform Launch</title>
      <link>https://press.parone.com/news/parone-expands-ava-golf-engineering-team-ahead-of-platform-launch</link>
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      <pubDate>Mon, 02 Mar 2026 22:10:49 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[ParOne has expanded its engineering team behind AVA Golf, the soon-to-be-released intelligence platform that transforms how golfers analyze and improve game performance through data and video.

The first of its kind in golf, AVA Golf gives golfers a complete picture of their performances by aggregating data from simulators, launch monitors and on-course play, and translating it into personalized video coaching prescriptions that evolve as their games improve.]]></description>
    </item>
    <item>
      <title>ParOne Names Sheryn Richards to Lead Marketing at AVA Golf</title>
      <link>https://press.parone.com/news/parone-names-sheryn-richards-to-lead-marketing-at-ava-golf</link>
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      <pubDate>Mon, 16 Feb 2026 16:34:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[ParOne has appointed Sheryn Richards as Director of Marketing at its AVA Golf subsidiary, developer of a golf performance platform designed to transform how golfers analyze and improve game through video and data.]]></description>
    </item>
    <item>
      <title>ParOne Welcomes Golf Technologist Aron Schüler to Its Engineering Team</title>
      <link>https://press.parone.com/news/parone-welcomes-golf-technologist-aron-schuler-to-its-engineering-team</link>
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      <pubDate>Sun, 02 Nov 2025 02:35:54 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[ParOne, a leader in golf media and AI-powered video technology, is proud to announce the addition of Aron Schueler as a Full-Stack Developer, further strengthening the company’s engineering capabilities as it expands its portfolio of golf-focused digital products. Aron brings five years of full-stack development experience and a deep passion ...]]></description>
    </item>
    <item>
      <title>An Open Letter to the People Who Make Golf Video Happen</title>
      <link>https://press.parone.com/news/an-open-letter-to-the-people-who-make-golf-video-happen</link>
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      <pubDate>Tue, 20 May 2025 17:13:00 GMT</pubDate>
      <dc:creator><![CDATA[JR Charles]]></dc:creator>
      <category>ParOne Blog</category><category>ParOne News</category>
      <description><![CDATA[# Introducing GolfCentral.tv To the content leads. The media managers. The editors, instructors, reps, and lean teams who carry the weight of growing an audience – and justifying the cost of every video produced. **This is your invitation.** ParOne built and will launch in late June the new **GolfCentral.tv** because ...]]></description>
    </item>
    <item>
      <title>ParOne Introduces AI-Powered FAST Channel Playout Service, Revolutionizing Content Scheduling</title>
      <link>https://press.parone.com/news/parone-introduces-ai-powered-fast-channel-playout-service-revolutionizing-content-scheduling</link>
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      <pubDate>Sun, 30 Mar 2025 01:25:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[ParOne, a leader in advanced video technology solutions for the golf industry, has launched an AI-Powered Free Ad-Supported Streaming TV (FAST) Playout service.]]></description>
    </item>
    <item>
      <title>What We Learned Building a FAST Channel Service for Golf</title>
      <link>https://press.parone.com/news/what-weve-learned-building-a-fast-channel-service-for-golf</link>
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      <pubDate>Mon, 24 Mar 2025 00:24:00 GMT</pubDate>
      <dc:creator><![CDATA[JR Charles]]></dc:creator>
      <category>ParOne Blog</category>
      <description><![CDATA[The rise of Free Ad-Supported Streaming TV (FAST) channels is reshaping how content is distributed and consumed. Unlike traditional sports channels that rely heavily on live tournaments, we developed our own FAST channel service for golf is built around evergreen content —travel shows, exclusive interviews, golf lifestyle programming, instructional series plus a little ParOne spice to boot.]]></description>
    </item>
    <item>
      <title>ParOne Selected for NVIDIA Inception Program, Poised to Revolutionize Golf with AI-Powered Innovation</title>
      <link>https://press.parone.com/news/parone-selected-for-nvidia-inception-program-poised-to-revolutionize-golf-with-ai-powered-innovation</link>
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      <pubDate>Tue, 21 May 2024 12:38:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[ParOne, a trailblazer in golf technology, proudly announces its selection to the prestigious NVIDIA Inception Program. This program, renowned for nurturing revolutionary companies, will empower ParOne to drive significant advancements in AI and data sciences within the golf industry.]]></description>
    </item>
    <item>
      <title>ParOne Unveils Breakthrough AVA Golf for Golf Instruction</title>
      <link>https://press.parone.com/news/parone-unveils-breakthrough-video-advisor-for-golf-instruction</link>
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      <pubDate>Tue, 02 Jan 2024 12:58:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[Golf technology company ParOne has launched its proprietary AVA Golf product that synthesizes golfers’ video-captured swing data and provides instantaneous content to fix their flaws.]]></description>
    </item>
    <item>
      <title>ParOne Creates &quot;MediaHUB&quot; for PGA Show</title>
      <link>https://press.parone.com/news/parone-creates-mediahub-for-pga-show</link>
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      <pubDate>Wed, 06 Dec 2023 21:29:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[Golf technology company ParOne has created "MediaHUB" for the 2024 PGA Show to facilitate media access and workflow of video content surrounding the industry’s largest global gathering for the business of golf, January 23-26, in Orlando, Fla.]]></description>
    </item>
    <item>
      <title>Unlocking Deeper Video Insights: A Closer Look at ParOne&apos;s TPUT System</title>
      <link>https://press.parone.com/news/unlocking-deeper-video-insights-a-closer-look-at-parone-tput-system</link>
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      <pubDate>Sun, 15 Oct 2023 12:37:00 GMT</pubDate>
      <dc:creator><![CDATA[Taz Nakonecznyj]]></dc:creator>
      <category>ParOne Blog</category>
      <description><![CDATA[September and October 2023 has been an exciting couple of months for us as we continue to expand and improve our services. This month, we put some additional touches on our data and analytics pipeline and introducing TPUT (Tee to Putt User Tracking).]]></description>
    </item>
    <item>
      <title>New ParOne Features – August 2023</title>
      <link>https://press.parone.com/news/new-parone-features-august-2023</link>
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      <pubDate>Thu, 10 Aug 2023 19:48:00 GMT</pubDate>
      <dc:creator><![CDATA[Taz Nakonecznyj]]></dc:creator>
      <category>ParOne Blog</category>
      <description><![CDATA[Welcome to the latest update from ParOne, the golf industry's video platform! August 2023 has been an exciting month for us as we continue to expand and improve our services to cater to millions of video views every week. This month, we focused on enhancing our backend processes to ensure ...]]></description>
    </item>
    <item>
      <title>SwingU Selects ParOne’s Advanced Video Player Technology</title>
      <link>https://press.parone.com/news/swingu-selects-parones-advanced-video-player-technology</link>
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      <pubDate>Sun, 23 Jul 2023 00:49:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[SwingU has selected ParOne’s advanced video player to drive additional engagement to the website and app of the popular provider of technology-based game-improvement tools.]]></description>
    </item>
    <item>
      <title>GOLFTEC Selects ParOne’s Advanced Video Player Technology</title>
      <link>https://press.parone.com/news/golftec-selects-parones-advanced-video-player-technology</link>
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      <pubDate>Mon, 03 Jul 2023 10:02:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[GOLFTEC has selected ParOne’s advanced video player to drive additional engagement to the website of the world’s largest provider of golf lessons and premium club fitting.]]></description>
    </item>
    <item>
      <title>Integrating ParOne and Frame.io for Streamlined Video Asset Management</title>
      <link>https://press.parone.com/news/integrating-parone-and-frameio-for-streamlined-video-asset-management</link>
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      <pubDate>Tue, 27 Jun 2023 12:49:00 GMT</pubDate>
      <dc:creator><![CDATA[Taz Nakonecznyj]]></dc:creator>
      <category>ParOne Blog</category>
      <description><![CDATA[ParOne recently launched an integration with Frame.io, connecting their video production management platform with our Video Content Management System. The integration creates a seamless uni-directional workflow, allowing video teams to quickly sync content from Frame.io to ParOne.]]></description>
    </item>
    <item>
      <title>New ParOne Features – June 2023</title>
      <link>https://press.parone.com/news/june-2023-updates</link>
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      <pubDate>Sat, 17 Jun 2023 22:05:00 GMT</pubDate>
      <dc:creator><![CDATA[Taz Nakonecznyj]]></dc:creator>
      <category>ParOne Blog</category>
      <description><![CDATA[New ParOne features – June 2023]]></description>
    </item>
    <item>
      <title>GOLF.com Selects ParOne’s Advanced Video Player Technology</title>
      <link>https://press.parone.com/news/golfcom-selects-parones-advanced-video-player-technology</link>
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      <pubDate>Fri, 16 Jun 2023 12:00:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[GOLF.com has selected ParOne’s advanced video player to transform the leading golf website’s publishing to be even more reliable, immersive and feature-laden than ever.]]></description>
    </item>
    <item>
      <title>ParOne Unveils New Commerce-Ready Video Feature</title>
      <link>https://press.parone.com/news/parone-unveils-new-commerce-ready-video-feature</link>
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      <pubDate>Tue, 06 Jun 2023 01:59:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[Golf video technology, data analytics and syndication powerhouse ParOne has released its new commerce-ready feature allowing interactivity inside videos.]]></description>
    </item>
    <item>
      <title>Mediadrive to Lead Golf Video Ad Sales on ParOne Network in U.K. &amp; Europe</title>
      <link>https://press.parone.com/news/mediadrive-to-lead-golf-video-ad-sales-on-parone-network-in-uk-europe</link>
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      <pubDate>Thu, 07 Jul 2022 00:17:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[Mediadrive have been appointed as the commercial partner to ParOne in the U.K. and continental Europe. The partnership gives Mediadrive the exclusive rights to   sell and manage video advertising across the ParOne publisher portfolio of golf websites and golf apps.]]></description>
    </item>
    <item>
      <title>ParOne to Stream Live Ladies European Tour Broadcasts on Svenskgolf.se</title>
      <link>https://press.parone.com/news/parone-to-stream-live-ladies-european-tour-broadcasts-on-svenskgolfse</link>
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      <pubDate>Wed, 25 May 2022 18:31:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[ParOne will live stream Ladies European Tour tournament broadcasts on Svenskgolf.se, the most popular golf website in Sweden.]]></description>
    </item>
    <item>
      <title>ParOne Obtains Rights to Live Stream Ladies European Tour Events to Golf Apps, Websites in More Than 30 Countries Worldwide</title>
      <link>https://press.parone.com/news/parone-obtains-rights-to-live-stream-ladies-european-tour-events-to-golf-apps-websites-in-more-than</link>
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      <pubDate>Mon, 25 Apr 2022 13:50:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[ParOne has obtained rights to live stream Ladies European Tour tournament broadcasts to popular golf apps and golf websites in the ParOne global network.]]></description>
    </item>
    <item>
      <title>ParOne Strengthens Distribution of Golf Videos to Asia with Deemples Partnership</title>
      <link>https://press.parone.com/news/parone-strengthens-distribution-of-golf-videos-to-asia-with-deemples-partnership</link>
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      <pubDate>Mon, 14 Feb 2022 15:30:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[ParOne – the popular syndicator of golf videos to golf apps and websites globally – has expanded its presence in Asia with the addition of the Deemples golf app.]]></description>
    </item>
    <item>
      <title>Golfweek to Feature Amazing Golf Video Content Distributed by ParOne</title>
      <link>https://press.parone.com/news/golfweek-to-feature-amazing-golf-video-content-distributed-by-parone</link>
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      <pubDate>Mon, 18 Oct 2021 12:00:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[Golfweek.com audiences will soon view interesting, informative and entertaining golf video content distributed by ParOne as produced by professional golf tours and media companies globally.]]></description>
    </item>
    <item>
      <title>ParOne, Fire Pit Collective Form Partnership to Distribute Captivating, In-Depth Golf Stories to Golf Apps and Websites Globally</title>
      <link>https://press.parone.com/news/parone-the-fire-pit-collective-partner-to-distribute-captivating-in-depth-golf-stories-to-golf-apps</link>
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      <pubDate>Mon, 11 Oct 2021 11:00:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[ParOne and The Fire Pit Collective have established a groundbreaking partnership to bring high quality golf content to golf apps and the world’s most popular golf websites.]]></description>
    </item>
    <item>
      <title>ParOne Launches Technology to Syndicate Live Stream of Golf Tournament Broadcasts to Popular Golf Apps, Websites Globally</title>
      <link>https://press.parone.com/news/parone-launches-technology-to-syndicate-live-stream-of-golf-tournament-broadcasts-to-popular-golf-ap</link>
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      <pubDate>Tue, 31 Aug 2021 13:29:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[ParOne has completed development of new technology that syndicates live stream golf tournament broadcasts globally and, for the first time ever, allows golfers to watch competitions within the golf apps and websites they regularly consume.]]></description>
    </item>
    <item>
      <title>ParOne Launches New Media Technology That Syndicates Video to Golf Apps, Websites Globally</title>
      <link>https://press.parone.com/news/parone-launches-new-media-technology-connecting-brands-and-media-outlets-with-golfers-on-golf-apps-w</link>
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      <pubDate>Mon, 22 Mar 2021 14:12:00 GMT</pubDate>
      <dc:creator><![CDATA[ParOne, Inc]]></dc:creator>
      <category>ParOne News</category>
      <description><![CDATA[ParOne has launched the first-ever automated technology that syndicates video to the most popular golf apps and websites engaging golfers worldwide through a single channel.]]></description>
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